The Evolution of Fashion

Fashion has evolved from the artisan’s craft a century ago to an industry dominated by multinational conglomerates. These conglomerates employ the most competitive technology and produce merchandise in the fastest and most efficient manner. While fashion continues to be an important business, it no longer has the same intimacy as it did a century ago.


There are several different styles of fashion. Some are more feminine than others. The mod fashion that came out of the 1960s was a good example of this, featuring graphic prints and mini skirts. There is also old Hollywood fashion, which never goes out of style. And there is preppy fashion, which takes its cue from traditional North-Eastern prep school uniforms and sportswear. This style features bold patterns, such as plaid, stripes, and red.

The sporting style is very feminine but can also convey a certain air of professionalism. It is often made up of garments that are both practical and comfortable. Some examples of this style include t-shirts with graphic prints, button-up shirts, and men-style trousers. This style tends to be conservative, but it can also be bold and fun by mixing and matching colors.


Pricing fashion merchandise is an important decision, which affects the perception of a brand. It also determines the profitability of a business. One fashion brand that deals in African design and culture is Lucydaves, which uses locally sourced materials and artisans to create its products. However, the pricing of fashion merchandise is not as simple as deciding on an initial price and sticking to it.

Pricing apparel products requires research and careful analysis to determine a reasonable price. The first step is to analyze the market for the product you intend to sell. Then, decide whether to position yourself as a luxury brand or an affordable brand. Make sure that you factor in all of the variable and fixed costs of production when determining your pricing.


Production of fashion is an intricate process with multiple steps, from raw material harvesting to spinning and weaving, and finishing with the final garment construction. The process leaves a huge environmental footprint, particularly for fast-fashion products, which are typically made from petroleum-based synthetics such as nylon and rayon. They also contain heavy metals such as chromium and copper, which are toxic to fish.

The process of creating fashions has always been subject to various challenges, including changing consumer preferences. As a result, strict cost control is necessary to ensure profitability and satisfy the demands of consumers. In addition, technology is important for product innovation and improved efficiency.


Changing lifestyles have influenced trends in fashion. Social media has become the go-to place for trending news and information. As a result, fashion trends are revolving faster than ever before. Influential personalities have made trends from the past fashionable again, and this has led to a massive change in fashion.

A trend is a specific style of clothing or behavior that is popular for a particular time period. A trend may come from a variety of sources including pop culture, entertainment, and the state of the economy. It may also reflect the mood of a nation. Some trends are fun, while others may be appalling. Regardless of the source of the trend, new styles will soon be emerging.


Communication through fashion involves wearing clothing and accessories that communicate a message. The clothing may be conventional, unusual, or a mix of all of these. It may also acknowledge the wearer as being part of a certain social group. Teenagers, for example, often identify with groups by the brands and styles of their jeans. They also use language and jargon to describe the uniqueness of their group.

The communication process that occurs through fashion is far more complex than sending and receiving messages. Meaning is not pre-existing; rather, it is negotiated between individuals’ beliefs and ides and their visual culture. Meaning cannot be sent or received without interaction between cultural values.